Our Mission

We aim to support your transition into a more conscious lifestyle by introducing you to alternatives, as well as sharing tips and valuable information. We hope to support you in becoming a conscious consumer, whose choices are mindful of health and kinder to the environment and its inhabitants.
Being a conscious consumer means making an informed choice when shopping by having an awareness of the impact that the product has on your health, the people and countries involved in production, and the environment as a whole, including animals.
 
Ao was created from our passion for a better and more fair world, and always keep these 3 standards in mind when making decisions:
 
Wellbeing
We see the human body, mind and soul in a holistic way, where an imbalance or illness in one area will affect the other. We believe we are our best and true selves when we have a sound body, mind and soul. From that standpoint you can make better and compassionate decisions.
 
Accountability
We believe that we all, individually, need to hold ourselves accountable for the
impacts our choices make. We aim to provide information and products to our
customers so that they can be informed and take a step towards conscious
choices.
 
Gratitude
Gratitude is an attitude we try to obtain on the daily by not taking the consumer for
granted. With the help and support of our community (yes, you!) we are able to
choose the best products that will be safe for you and our planet.